Executive and entrepreneur with a strong track record in innovation, digital
transformation, and retail. She has over 25 years of experience leading growth initiatives, ecommerce, omnichannel strategies, and the adoption of emerging technologies across
complex organizations and technology startups. She served as Corporate Commercial
Manager at Cencosud and is the founder and co-founder of companies such as Happyshop,
Jooycar, and NEOS AI, with a focus on digital business models, artificial intelligence, and
insurtech. She currently serves on boards and strategic committees, contributing her expertise
in corporate governance, innovation, and digital transformation. She holds a degree in
Commercial Engineering from the Pontificia Universidad Católica de Chile, with executive
education in innovation and entrepreneurship. She has been recognized as one of the “100
Leading Women” by El Mercurio.